The best approach to take would be to hand out questionnaires for people to fill in outside the outlet store and producing lots of focus groups so lots of different people can express their views. For baby boomers could be using an online survey as this generation most people would go to the outlet store.

For generation y/millennials not many people shop at marks and spencer's so using an approach such as creating an app for this generation as most people have moblie phones and iphones as it is the latest technology, could be using an online survey as most people in their daily lives use technology mostly every day. 

Lynx advert is very effective they use special effects to set the scene. The music sounds like a french song therefore the advert could be set in France. The sound effects are cars crashing, smashing windows and plates smashing all emphasing chaos. This advert is like an Apocalypse theme it shows people are effected by the lynx advert e.g. Shaun of the dead 2004 British horror zombie comedy so would be for generation y/millennials and refers to the apocalypse theme as the zombies invade the humans life being a funny film and humorous.The apocalypse theme in the lynx advert is positive and defies tradition views of an apocalypse being funny. "In each instance, from a waiter dropping everything he's holding, to a man in a wheelchair accidentally creating a massive car pile-up, the events are caused by men and women becoming too attracted to each other to concentrate on what they're supposed to be doing.'' 
http://www.campaignlive.co.uk/news/1115028/