The millennials joining your workforce now are employees born between 1980 and 2000, or 1981 and 1999, depending on the author. Unlike the Gen-Xers and the Boomers, the Millennials have developed work characteristics and tendencies from doting parents, structured lives, and contact with diverse people. Millennials are used to working in teams and want to make friends with people at work. Millennials work well with diverse co workers.

This chart shows in 2010 there were $85,405,385 generation y/millennials people which gives a percentage of 27.7%, which is more than other generations due to being a big age range. 

© 2011 Catalyst Inc.


http://www.catalyst.org/publication/434/generations-in-the-workplace-in-the-united-states-canada

http://www.mccrindle.com.au/resources/whitepapers/Marketing-Communicating-with-Diverse-Generations.pdf

People from Generation Y, given their number and stage in the family life-cycle, represent a key emerging audience for major sports. The study focussed on the effect of friends and half time enhancements on likely attendance at matches. The sport domain was the Australian Football League (AFL), the elite Australian rules football competition. The enhancements being tested were half-time entertainments based on performers from well-known television talent shows, Australian Idol and It Takes Two. Scenarios with and without interactive participation, based on short messaging service (SMS) messages, were tested. The study used a general population sample of 909 Generation Y. Highlights: Friends and sporting orientation affect sport attendance. Social networks offer promotional opportunities in new markets. Half-time activities have minimal effect on attendance.


http://scienceindex.com/stories/1634163/Getting_Generation_Y_to_attend_Friends_interactivity_and_halftime_entertainment.html

MARKETING TO GENERATION Y 
Generation Y was born during 1977-1994 and are in the 16-33 age range as of 
2010.  They are children of the original Baby Boomers and their numbers rival that of the Baby 
Boomers.  They grew up in a time of immense and fast-paced change including virtually full employment opportunities for women, dual-income households as the standard, wide array of 
family types seen as normal, significant respect for ethnic and cultural diversity including a 
heightened social awareness, and computers in the home and schools.  Gen Y individuals are 
well grounded and wise for their age.  They were born into a technological, electronic, and 
wireless society with global boundaries becoming more transparent.  They are accustomed to a 
diverse universe where anything seems possible. The characteristics, lifestyles, and 
attitudes of Gen Y include older teens and young adults.  They are self-absorbed and self-reliant 
with a strong sense of independence and autonomy.  They want results and are not as concerned 
with the why of it.  They are image-driven and make personal statements with their image. They have a greater need for peer acceptance, connecting with their peers, fitting in, and 
social networking. Gen Y individuals are open-minded, optimistic, goal oriented, and 
highly motivated toward their perceptions of success.  Eight key values have been described for 
Gen Y:  choice, customization, scrutiny, integrity, collaboration, speed, entertainment, and 
innovation. Efficient multi-tasking helps them be successful.  




http://www.aabri.com/manuscripts/10575.pdf

This quote sums up what Generation Y/ Millennials stands for:-

"technology-savvy, better educated and more ethnically diverse than any previous generation" (Allen, 2004)

This quote describes that Generation Y (Millenials) we know more about technology, educated like we all go to university and we are more ethnic diverse than previous generation. Therefore, explains "who we are'' as a generation.

Millennials can be defined both by their strongly held values and their strong intention to live by them. Generation Y is passionate about making a difference in the world. This is a common thread through dozens of values studies conducted globally.